Use the first guide to get your workspace ready to start! ! If you follow the article step by step you will be ready to use Zazu properly.

Article essentials
Set your SEO data
Upload your brand assets
Enable your company's domain
Connect your analytics tool

Watch this video to see how the whole setup works:



Set your SEO data

Add your general SEO information to have it linked as meta data to every published Story. Find more details in the Publisher Branding article.



Publisher Name: Put the name of the company you are working for in this text field.
Publisher logo: Insert the logo of your company.
Favicon: Insert the logo of your company or an icon that you want to appear as a “tab icon” in the tab of your Web Stories.

Upload your brand assets

You can upload your company-specific fonts to Zazu and have them listed in the Zazu font editor. You can read in the add fonts article how it works in detail or look at this:



Enable your company's domain

You can host your Story on Zazu's domain by default. If you want to have your own domain displayed you have to follow the steps of creating a custom domain.

💡 Tip: Hosting the Story on your domain increases your SEO ranking

Connect your analytics tool

To analyze and report the performance of your Story you can use any analytics tool or Google Analytics
Connect Google Analytics
Connect any analytics tool with a custom code snippet: Custom code snippets allow you to modify the code of your Web Story and add valuable components such as external trackers or any other custom modifications that you want to enable.

⚠️ Careful: Your custom code snippet may cause issues with regards to the AMP validation of a Web Story.


Read the other intro articles to help your way around in Zazu:
Perfect start: get a complete product tour
How to create your first Story

Still have questions or other issues? Drop us a line in the chat! Here to help 🙌
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