Articles on: Analytics

Connect Google Analytics

You are able to track your Web Story's performance easily with your Google Analytics account. Learn where to link your GA account on Zazu:

Connect Google Analytics

If you already use Google Analytics to track your website performance you might want to have an overview of Web Story analytics there as well. You can simply link your Google Analytics account with Zazu and receive the traffic data of your Web Stories directly to your GA account.
In order to do that you have to go to Zazu's Settings and enter the Google Analytics ID in the field which is highlighted below.

By doing that your ID tracking code will be added to every Story and you can generate insights in Google Analytics from your Web Story content and audience. Get more infos on how to set up your GA interface for Web Story analytics by going through the Google AMP article on this topic. If you are using another analytics tool you can follow the custom tracking article and see how you can connect any tracking tool with Zazu.

Read more about your options to customize Zazu's setting:
Publisher Branding
Add your Brand fonts
Publish Stories on your own domain

Still have questions or other issues? Drop us a line in the chat! Here to help 🙌

Updated on: 25/08/2021

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