Question 1

Workspace Setup

Accepted Answer

Use the first guide to get your workspace ready to start! ! If you follow the article step by step you will be ready to use Zazu properly.

Article essentials

Set your SEO data
Upload your brand assets
Enable your company's domain
Connect your analytics tool

Watch this video to see how the whole setup works:

${youtube}Zazu Workspace Set up

Set your SEO data

Add your general SEO information to have it linked as meta data to every published Story. Find more details in the Publisher Branding article.

Publisher Name: Put the name of the company you are working for in this text field.
Publisher logo: Insert the logo of your company.
Favicon: Insert the logo of your company or an icon that you want to appear as a “tab icon” in the tab of your Web Stories.

Upload your brand assets

You can upload your company-specific fonts to Zazu and have them listed in the Zazu font editor. You can read in the add fonts article how it works in detail or look at this:

Enable your company's domain

You can host your Story on Zazu's domain by default. If you want to have your own domain displayed you have to follow the steps of

Question 2

How to create your first Story

Accepted Answer

Learn how to build Stories by getting a quick overview of the most important editing and publishing functionalities!

Article essentials

Where to create a Story
Add layers
Edit layers
Add new slides
Publish the Story

Follow this video and create your first Story:

${youtube}Zazu - Create your first Story

Steps to create a Story

Where to create a Story Click on the button in the right corner to create a new Story and access the editor environment:

| 💡 Tip: Before starting to add layers you can choose a background color at the inspector sidebar on the right

Add layers Pick a layer from the left toolbar and choose the preferred object by clicking on it. The object will appear on your first artbroad.
Edit layers You can edit the layers inside the Story by dragging the size or moving the object. For more settings click on the object and define the parameters on the right.
Add new artboards If you are done with your first artboard it is time to go on with the next one! To add a new artboard click on the small plus at the artboard overview on the bottom of the screen.
Publish the Story After creating all of your artboards and finishing your Story, you can either save it and continue later or directly publish the Story. To do so you have to click the publishing button in the upper right corner

Question 3

Create and use templates

Accepted Answer

Follow this easy guide to learn how you can create and use templates that stand out!

Create and use templates

You can create your first Story following the steps in this article. You can then save your Story as a template in order to use it later.

You can save a Story as a template by clicking on the menu icon in the top left corner and then by clicking "Save as template" as shown in the GIF below:

And TA-DA it is now saved under your personal templates that can be accessed by clicking on the templates icon!

| 💡Tip: You can also delete templates in case you're not satisfied with the outcome!

You can also find inspirations for templates by searching through Zazu's library:

| 💡Tip: You could also save some time and work collectively on templates by sharing them within the company's platform

You can get to know Zazu's flexible and beautiful way better on how to build Stories using these articles:

Question 4

Make your Stories visible on Google

Accepted Answer

Web Stories are simply web pages under the hood! Now let's see how you can be the system's best friend.

How to optimize Web Stories for Google Search results

Here is what to take into consideration when working with SEO

Ensure that your Web Stories, like other pages on your website, are linked from inside your website so that your users and bots can find them.

The following fields are necessary for Web Stories to appear on Google Discover:
Portrait-poster
Publisher
Publisher-logo
Title

They are used to generate your Story cover as shown in the discover carousel, which is the first thing a user sees when deciding whether or not to consume your Story.

| 💡Tip: You can add or edit your publisher logo in Zazu's Settings page

We have listed a few usefull tips and links below to help you with your ideal setup:

The publisher name field should include no more than 20 characters to avoid truncation.
The publisher logo file must be a raster picture, such as JPEG or PNG, and no animation is permitted.
You may use Google's Web Stories Test [tool](https://www.youtube.com/redirect?event=videodescription&redirtoken=QUFFLUhqbjRJTmhfY0tudk1ERWttTHI1YnlkOFVRRXRtZ3xBQ3Jtc0tscEFvalpmeWN5VlpUX1RmV25DbFJFWDRYR2xTaHYwTmNKb1RIRF9nT0RaS0lKaVN2ZWdUcjJoMkN3SlAwX0pPY1I4VjdHX1IzT1l3bXFjQUYzNEV3azNIdDNmZUtaNnF4X1pYcXZNWlo1WmlqYVJHTQ&q=https%3A%2F%

Question 5

Add and edit media files

Accepted Answer

Adding your own media files is a great option to keep your Stories as branded as you want! Keep reading this article to learn how to do so!

Article essentials:

Adding stock media files
Adding your own pictures and videos

Adding media files: pictures from Zazu

Follow the steps shown in this GIF to add your first media file:

Click on the media icon to add your desired files
Scroll through the options
You can choose from millions of Images, Gifs and Stickers!

| 💡Tip: Work faster by using shortcuts for basic layer actions with CTRL or CMD and duplicate +D, copy +C, paste +V, cut +X or delete (backspace)

Adding media files: pictures and videos from your own desktop

Click on the upload icon to add your desired files
Click the add button in right top corner
Upload your media

| 💡Tip: All files uploaded from your desktop are stored in the upload section for later usage

Once the media files are successfully imported, you can use the them to build your own Story following the steps indicated in the related articles below.

Find out more on how to create interactive Stories

How to create your Story.
[Rearrange layers](https://help.zazuapp.co/en

Question 6

Perfect start: get a complete product tour

Accepted Answer

As an intro and quick start into Zazu, you can get a video product tour and have an easy start afterwards.

▶︎ Watch this video to get your guided tour:

${youtube}Zazu Product Tour

What you will see in the product video:

look through settings section, Story overview, Story editor, and profile section
introduction to the Story creation process

Now you have the basics to play around by yourself!

Find more information:

How to create your first Story

Still have questions or other issues? Drop us a line in the chat! Here to help 🙌

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