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Analytics
Get meaningful insights from your published stories
Connect Google Analytics
You are able to track your Web Story's performance easily with your Google Analytics account. Learn where to link your GA account on Zazu: Connect Google Analytics If you already use Google Analytics to track your website performance you might want to have an overview of Web Story analytics there as well. You can simply link your Google Analytics account with Zazu and receive the traffic data of your Web Stories directly to your GA account. In order to do that you have to go to Zazu
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In-app Insights
You can get an overview of your Web Story performance easily within Zazu and track the most important Web Story metrics. Read on for more information: Insights To access the Insights environment in Zazu click onto Insights on the left side of the Zazu home screen. You will see an analytics dashboard like this: This dashboard shows you the following information for all Stor
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Connect third-party tracking tools
There is a highly customized option to track your Web Stories performance with any tracking tool. Read on to know how it works! Connect third-party tracking tools Zazu offers you the opportunity to track your Web Story performance with a tool of your choice. This is done by inserting your custom code snippet (from your analytics tool) in every Web Story. All you have to do for this process is go the Zazu's Settings, create a new snippet, and enter the custom code in the respe
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