Web Stories are simply web pages under the hood! Now let's see how you can be the system's best friend.

How to optimize Web Stories for Google Search results

Here is what to take into consideration when working with SEO

Ensure that your Web Stories, like other pages on your website, are linked from inside your website so that your users and bots can find them.

The following fields are necessary for Web Stories to appear on Google Discover:

Portrait-poster
Publisher
Publisher-logo
Title

They are used to generate your Story cover as shown in the discover carousel, which is the first thing a user sees when deciding whether or not to consume your Story.



💡Tip: You can add or edit your publisher logo in Zazu's Settings page

We have listed a few usefull tips and links below to help you with your ideal setup:

The publisher name field should include no more than 20 characters to avoid truncation.
The publisher logo file must be a raster picture, such as JPEG or PNG, and no animation is permitted.
You may use Google's Web Stories Test tool to verify if your Story has all Google-required information for Google Discover and Search in particular.

You can find more info about Google Web Creators using this link

💡Tip: Links to and from your own website as well as links to other websites are an essential component of how Google ranks your Web Stories

Last but not least; the quality of the content. This will always be the most important SEO tactic.

💡Tip: Google recommends that the acceptable range of slides falls between 11-15


For more SEO and Web Stories related content, you can check our following articles:
Publish as Web Stories
Show your Story on your website

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